Thank you! But, that email thank-you needs to stand out even more than a mailed thank you letter because it lands in a deluge of email for most of us. Most ROI shoots for a 5:1 ratio, so you can see just how wild these statistics really are. When in doubt, wait a day after you complete the content and look it over again with fresh eyes. Log into Here are some examples of goals you could create for your project: Whatever you decide to do, make sure itâs aligned with your specific project, the needs of your influencers, and your ultimate goals. Well, you can send a follow-up email and hope for the best, or you can try to contact them via other channels. Did we want to ask solely about content? And this makes sense. Whenever someone tweets me to alert me that they sent an email, Iâm impressed. If you want to become a paid influencer, whether that means being able to pay off your phone bill each month through your collaborations or by having a full-on career as an influencer, keep reading and download my free Bloggerâs Blueprint, which includes email templates for you â¦ Read on to see my process. Whatâs important to note about influencer outreach is that you need to be able to offer the individual you are contacting something that they simply cannot refuse. Before I move on to how you should pitch your influencer, thereâs one final element to consider in your search. Just because your influencer might prefer financial compensation, there are still other ways to make your influencer feel that thereâs a reward for their input. How do you know if their advice is helpful to your needs though? The truth is, every pitch is different. 4. In the end, we had a list of nearly 140 different marketing experts, and we were ready for the next step: the pitch. Quey goes on to share three powerful ways you can change your emailâs destiny and reach your targeted influencer. Re-email all the participants individually. Whatâs more, they also found that 82% of consumers reported that they were highly likely to follow a recommendation made by a micro-influencer. And, at this point, you probably know that the main purpose of influencer marketing and outreach is to boost your companyâs sales and leads. Reaching out to influencers can help you develop rich and high-value content that your audience actually wants to read. I really enjoy your [relevant content] and am impressed by how well youâve done with [their company name]. Another factor is that today, people have less time for reading. Yet we all come to one rule: your email and its message must be accurate, simple, and concise. Even after we were ready to publish the âfinalâ version, at the last minute, we would notice major errors that needed to be fixed. You should do this manually as well, and individually contact each of these people. For those, we wanted to pull out some takeaway points to include in the blog post and the infographic poster on our page. By creating the right project, finding the best influencers, and developing rich and high-value content that deserves to be read and shared, youâll be successfully tapping into the incredible benefits of influencer marketing. Therefore, I try to keep in mind five details that always demand my attention when I craft another email. It depends. Whether you want to admit it or not, many of your asks will end up in the spam filter of the influencer youâre reaching out to. Use a straightforward subject line. Chances are any marketer or entrepreneur you outreach to understands the value of being featured in a well-researched and promoted piece of content. 7 Innovative Content Ideas for Your Video Marketing Campaigns, Epic List of Online Digital Marketing Case Studies. Demanding too much from them in one go can cause resentment and ignorance from their side. They put the âsweet spotâ of comment activity and following between in the 10k-100k followers window. By trial and error, you will ultimately come up with your own set of outreach tricks and techniques. As someone who receives a fair number of content pitches myself, itâs now easy to see what works and what doesnât. In both emails, you should emphasize your understanding of the main audience. Email #9: The Sneak Peer Message. In fact, micro-influencers achieved 22.2 times more conversations than average when they recommended products to their audience. Throughout your project, consider how you can work with your influencers as part of a long-term strategy. But it took me four months before I worked out my strategy and seven to eight more weeks before I saw any progress. Youâve heard the term influencer outreach thousands of times before. According to MailChimp studies, the best days to send emails are on Tuesday, Thursday, and Wednesday. Through this exchange, I emphasized the fact that I spent time to study the blog and that this action inspired me to share my own experience with its readers. And overall, just donât be a burden to them. And they donât stop there. My team and I reached out to hundreds of marketing experts and compiled a list of exclusive tips for creating addictive content. Even more importantly, you need to deliver your promise in a way that is even better than what was expected. Now youâre ready to start honing in on your influencers. You â¦ Thank you to Influencers Church South who donated over 90 Christmas gifts to the Child Protection Service and the Paediatric Unit at Flinders. Are you beginning to see how a micro-influencer can be a powerful addition to your project? Read on as I share the lessons I learned from practice as a content marketer and, by extension, an outreach specialist. The more you know, the better your results will be. If you want to look at template examples, thatâs fine, but I donât advise just treating them as a copy-paste effort for your project. The hard truth is that influencers do prefer monetary compensationÂ for their services. Be upfront about how much work the influencer will need to do, and donât be vague or beat around the bush. Influencer marketing will help you to establish newer and stronger relationships with individuals who can help you grow within your niche. Their time is precious. The most important thing to keep in mind is to keep your email short and direct. Canva has templates that you can choose from to help you nail the look and feel of your final product. Finally, in your outreach to these contacts, include the following sentence in your email: âAlso, if youâre interested in being featured in a future roundup, just shoot me a message and weâll keep you in mind!â. How do you check for spamming tendencies then? The reason is that it still earns three times more likes and shares than articles. These Gmail plugins helped me to manage my emails and avoid making the same mistakes. Believe me, I know how discouraged anyone would feel after not getting a response for 20 emails in a row. No pressure. There are several lists of top tools online with their statistics and ratings but since it’s a personal story, I prepared my own rate of tried and tested plugins. How youâll provide value to the influencer is the most important part of your first email. Offer valid at prana.com only for new email subscribers. You can search either by audience or influencer with the option to narrow your search based on a variety of demographics. From there, youâll be taken to Canvaâs online editing tool. Brands like TapInfluenceÂ have started cashing in on the influencer marketing wave by providing an engine that fosters connections. Thus, website visitors consider this type of content more interesting, memorable, easy-to-understand, and valuable. In a nutshell, this means tracking down potential marketers and entrepreneurs who would be interested in your content, and telling them about it before you even publish it. How to Write a Thank You Collaboration Email to Influencers Step 1. It indicates that you are still awaiting a response. However, to deliver this type of content with high quality requires plenty of resources and time. And I highly doubt you would find this YouTuber on a list alongside the likes of Rhett and Link. So now that your post is completed and itâs published on your blog error free, you can just sit back and wait for the shares and backlinks to skyrocket. With Adblock expected to rise 30% year over year, itâs highly likely that the day will come when online ads are a ghost of our past. You can have them help you influence on YouTube, Snapchat, or even Instagram. This can help you improve your angle for next time. Greet them to show you are friendly, but keep it short and sweet. Later in this article, Iâll cover the pros and cons of sending thank you emails versus sending a thank you â¦ There is no general pattern or method that suits every blogger. If you donât have your own in-house designers, you can use an online tool to design your own content, or if anything, contract someone from a site like FiverrÂ or Upwork. A quick email thank you can be a great pause on the way to dropping your thank you note in the mail slot, but it should be just that. I think there’s no such safe place for anyone doing outreach. A truly outstanding outreach specialist should always have a list of tools to support his/her email strategy. The next step is finding the right influencers that will in turn bring you the customers your business wants and needs. A great outreach email does four things: 1. Iâm actually going to share my process with you in this handy guide so that you can finally get your voice heard, even if you just started. Find what suits your influencers best and create a custom compensation package that they canât refuse. If youâre struggling to find good ideas, itâs okay to go online to find motivation from other brands. The first email pitch I ever wrote was terrible, and looking back on it now it was too long, too preachy, and too âpitchy.â. Offer a free (beta) access. But does this actually help your project? You may recall that I mentioned we had compiled a list of almost 140 different marketers, but our final piece of content included only 46 expert tips. Your pitch or ask should only be a couple of sentences at the most. Simply click on a template you like, then click on âuse this templateâ in the top right corner. Hereâs what one simple refinement accomplishes: These individuals might not have the clout of Elon Musk or Xbox, but they can provide a wider audience for your project if they fit the bill. Just look at how brands like JordÂ tap into micro-influencer content with strategic YouTube features. Even though I tried sending 2-3 follow-up emails in the weeks after not having a response, that number still didn’t budge. When you work with these influencers to promote your product, that’s called influencer marketing. Within an hour of sending out the first batch of emails, we already had over 200 social shares. Try to find out why they didnât respond or denied you. Eventually, you will start to succeed, but it takes persistence. Sometimes it may seem that despite all the effort and time you put into creating âgreat content,â it never really seems to make an impact. Another observation: influencers can be easier to reach when you simply pay credit to their work in a genuine and not obviously suck-up way. Thatâs thousands of more eyes and a positive review from a leader of a small online community, which is worth its weight in gold. While thatâs not the most desirable option, itâs better than creating an under-sourced project with limited value. Make a specific blueprint without too many details, use bullet lists, and a 3-sentence description of your message. Not valid on items in the Sale section, or on the purchase of gift cards. Like I said, you wonât see them on a list of top YouTubers. My earlier example of Jord comes immediately to mind. And of course, every day I receive notifications of more people linking back to the content, and more people sharing it on their social media platforms. Itâs usually a good tactic to reference a post or podcast that resonated with you and how that led to your decision to reach out. 21 Captivating Call to Action Examples to Steal, The 15 Second Rule: 3 Reasons Why Users Leave a Website, Clicks But No Conversions? Hand Written Twitter is a great way to signal someoneÂ or remind them that you sent an email. So, if you are lucky and your subject line catches the blogger’s attention, the core of an email must be twice as good to persuade him/her to cooperate. Otherwise, any further pitches may be sent to spam. If you are looking for influencers that have experience in the best email marketing practices and are willing to share their insights, check out this list of 75 best email marketing influencers â¦ There are hundreds of thousands of reviews for this company on YouTube alone. I say âmodestâ because their following is still large by some standards, only theyâre smaller than the millions of followers a high-profile influencer would have. Well, when my team and I were planning our content roundup, we knew we wanted approximately 50 exclusive expert tips to include in our ebook. The more you know about your influencer, their niche, engagement, and habits, the better youâll be able to cater your pitch when the time comes. This is inarguably one of the most important parts of equation. Getting influencers to respond to your outreach emails can be quite the challenge. In the email remind them of the study and include a link. To help shortcut your micro-influencer search, I recommend a service like Hypr. For the ebook, I used Brian Deanâs Skyscraper techniqueÂ to pre-plan my outreach. If you donât know their first name, stick to a more generic greeting. The remainder was done using Adobe Illustrator. While the dictionary definitions might be similar, I donât think this is a, Creating a high-performance website doesnât happen by chance.We often fall short of real success. A handwritten thank you note â from the stationary you choose, the pen you â¦ This improves engagement and retention results of the influencer’s website. Share the benefits of your project to their audience. So not only is Jord hoping for a good review, theyâre incentivizing the influencerâs audience to check out their product with a discount. The poll also showed that influencer marketing was rated the fastest-growing customer acquisition channel (and it can also be one of the cheapest if you use the right strategies). These are experts after all and can definitely tell when youâre taking the easy way out. How to Buy Traffic That Converts, How to Create an Ecommerce Website in 15 Minutes, How to Create Your First Website for Free in 2021. Start by personalizing the pitch. A short and sweet personal email thanking an influencer â¦ It helped them stand out from the vast amounts of content that were being created and shared alongside this project. Clearly states the purpose of getting in touch. Did we want to create an infographic? Hereâs what I said in my email to the experts: The next round of emails to send out is to the list of people who showed interest from the Skyscraper Technique. Be thorough to avoid embarrassment, and to impress anyone that comes across your work. The key to finding the right influencers is to remember that the more you know about your target, the better you can create a pitch that will engage and sell them on your idea. Veronica Hunt is an experienced content marketer from Philadelphia and currently works for StudentShare as a content manager. Meaning that it not only acted as proof that the listed individuals were influential since they were getting mentioned in Forbes, but it also meant they were willing to contribute their insights. Theyâre not necessarily there just for you. Donât ignore the obvious signs- influencer marketing works. As much as all of us would love to have Elon Musk as an influencer, he doesnât quite fit the âmicroâ bill here. I am focused on those influencers who primarily â¦ ð #myblogu â Ann Smarty (@seosmarty) March 24, 2016. We found quite a bit of crossover between lists. Find innovative and fresh ways to incentivize influencers to stay with you in the long-term and use them as frequently as you can. The reason this old rule still stands is that, frankly, an average businessman gets 91 letters each day. These people can also help point you in the direction of more potential customers that may find value in your products and/or services. This service lets you search for any potential influencer no matter how big or small their audience is. TomosonÂ found blogs and Facebook to be the two greatest places to post influencer content. To respond to a thank you email, let them know you appreciate the sentiment by writing something like âYouâre welcomeâ or âI appreciate your note.â If youâre answering a work colleague, tell them that you enjoyed doing the task theyâre thanking you for, which will set you â¦ Anyone who you have done past collaborations and co-marketing with are perfect examples of who to contact. SEO? Things like sample sizes of another product you offer, personalized packaging or a handwritten thank you note help your brand stand out. Provide instruction, sample content, or images that they can use or refer to. Where can you get guarantees that a blogger you send an email to won’t trash it or mark it as spam? This process took about a week. Avoid using pre-written samples of follow-up emails. They also provide influencer giveaway campaigns that have a promo code attached, as you can see from this example. 3 Best Thank You Email Samples After an Interview. This shows I respect their intelligence by sending them a personalized instead of an automated message. For instance, one of the most difficult people to get an answer from was Neil Patel. Most often, they’re on Instagram. If you struggle with revision and editing, I recommend using a tool like GrammarlyÂ to help fine-tune your grammar, spelling, vocabulary, and perform a final check on your content. Finally, once youâve picked a project and decided on goals, itâs time to determine the format youâll be using for your finished piece of content. Use their name if it is available, but donât use their username. From my long practice and cooperation with different bloggers, journalists, and PR managers, I realized that even minor email mistakes can lead to serious outcomes. This particular channelÂ only has 23,000 subscribers, but Jordâs influencer video got more than 13,000 views. You need to show them how committed you are to getting their attention. Donât just copy and paste a generic email template to everyone. If you suspect that youâre in the spam folder or are simply being ignored, it may also require you to go back to square one. As for the best time to send emails, I follow the recommendations on this CoSchedule infographic and have tested its efficacy on a large number of influencers. Here, you can change colors, imagery, and copy to suit your specific needs. Some things to keep in mind about thank-you â¦ How you choose to use micro-influencers is entirely up to your imagination, but you can see how successful it can be simply by the sheer volume of Jordâs success. This is one of the best Instagram influencer outreach templates. ROSSI Stars Influencers program is designed for TALENTED influencers interested to develop their skills, build a career in this industry and contribute to the growth of the brand. In this email, I refer to my recent interest to develop infographics type content and also point to the infographics published on the blog. You may find Veronica’s recent posts on JeffBullas.com, GetResponse.com , Scoop.it, follow her on Twitter or connect on LinkedIn, Scalable and Effective Influencer Outreach Tool, How to Get Influencers to Respond to Your Outreach Emails, The Small Business Guide to Marketing on TikTok. Hereâs an example of what the influencer search can look like: As you can see, you get a customized list of individuals related to your search terms (I used content marketing here). Remember in your planning that using influencers in unique ways always stands out, like in 2014 when Hubspot asked influencers to lend advice about influencer marketing for an infographic. I know you're very selective about the companies you work with, that's why I only wanted to reach out to you â¦ Influencer mention template. The ebook would contain the full responses to encourage more people to download (which you can do by clicking here: 46 Expert Tips Ebook). This means that youâll still get a good amount of buzz and conversation with the largest audience possible. The ultimate focus is on relationships after all, not one-off campaigns. So where do you post your content? Another search pointed us to a list on ForbesÂ written by Sujan Patel. Even major brands end up in the spam filter. You can also gain quick access to their social media, website, and other helpful information. These viewers went from ignorant to interested in just five minutes. Once we received all of the tips by the deadline we had given ourselves, we needed to pull out some of the juicier pointers. Naturally, not everyone will be as endearing and polite as Guy Kawasaki right off the bat. The offer should be clear, and your desired outcome shouldnât be veiled. This email (or DM) template ideally compliments them on some of their â¦ ð ð Thank you â¦ Influencers are individuals that have audiences you’re interested in marketing to. Weeks (and tons of pitches) passed before I realized that my approach needs to change. Tell them why you want their endorsement. Hey [name], My name is [your name] from [company]. You might be surprised by what you find. If you need further proof at this point, take a look at this eye-opening statistic shared by Neil Patel: For every dollar you spend on influencer marketing, statistics show that youâll average a $23 ROI. What is your takeaway tip for making really great content? You can also research hashtags that fit your target audience by using a hashtag research toolÂ to identify additional ways to leverage your content. As long as these influencers are aligned with your content, audience, and have experience worth sharing, theyâre worth building a relationship with. â¦ In fact, most donât. This blueprint involves seven key elements that you can apply to any outreach letter. By the end of this process, weâd decided on a two-pronged approach that allowed us to create an infographic and eBook that complemented each other. This influencer marketing campaign should improve conversion rates by x% by y date. Hereâs an example of how I reached out to Guy Kawasaki. Notice how different the messages are for each of the bloggers I reached out to. The easier you make it for your influencer to help you, the more likely youâll get a favorable response. Writing a cold email â¦ Now, chances are you probably wonât land any of these influencers for your campaign. When youâre compiling content that is very rich and text-heavy, you will likely become eager to get it published and pushed out as soon as possible. The reason for this is not only to impress each expert featured in your roundup but to make anyone who wasnât featured jealous. After setting an appointment over the phone: âThank you for taking the time to talk with me on the â¦ Looking forward to hearing from you. You have a really good chance of getting a lot of traffic to your post if they spread the word, and the majority of them will. Meanwhile, an infographic covers only the main points of your topic backed by the latest data from authoritative sources. However, not every project has to rely on high-profile influencers to achieve its goals. She sees her purpose in providing people with up-to-date info in the spheres of digital marketing, social media and psychology. Smart and busy people like influencers can detect personalized or universal character of any letter. What other brands do you know of that have thousandsÂ of user-generated reviews? You canât just create this stellar content with your influencers help and then notÂ leverage it in the best places possible. The following is an example of my infographic pitch to one blogger. It aims at developing a relationship with the influencers. Within your influencer consideration, you should also think about how you handle âcompensatingâ your influencers. What format best fit our goals? If one strategy doesnât work, you need to try something different and something slightly riskier. 2. But, sometimes the more you talk about your upcoming projects, the more anticipation you build for them. Get the latest CRO, SEO, design, and ecommerce marketing tips delivered straight to your inbox. The evidence says an overwhelming âyes.â. Once youâve designed your content, simply save and download your file. How can you make sure that your content marketing doesnât go unnoticed? Iâm reaching out to â¦ I canât stress how important it is to read, re-read and get someone else to look over your work. Not valid for Influencers. [sc name="affiliate-disclosure"]In the 90s, no one knew they were supposed to scroll down a page.Mice didn't have scroll wheels, some people, The terms âbrandâ and âbusinessâ are often used interchangeably. So how do you fine-tune your search to find micro-influencers? In my case, for 10 outreach emails, I get an average of 7 responses. Thank-you emails will help build good, even possibly longer-term relationships with influencers. In fact, had I given up after the first round of emails, our expert tips ebook would have had substantially fewer expert tips. Thatâs because most of them lack context. Either way, you should contact the author before you send an outline. As you can guess by my bolding, this part of your influencer marketing focuses on step three of the technique. Thereâs an overabundance of data thatâs going to be competing with your content, which means you need to make sure yours stands out. I immediately found the need to use Gmail plugins the first time I contacted an influencer. We also knew we wanted to target content marketers looking to optimize their content for SEO. Use emails to give a more in-depth explanation of your brand, products, the campaign youâre running and why you think the influencer â¦ @iqseo usually you can spot sweet people in advanceâ¦ but if you come across a diva, forget and move on! If youâre just starting out your outreach strategy, chances are you were told which tools to use to find potential leads, but youâre still working out the details of the process. Focus instead on building the relationship with your influencer. I added all of these influencers into a spreadsheet where I tracked their names, companies and websites, any relevant blog posts and articles, and of course their email addresses. How To Reach Out To Influencers So That They Canât Say No. ExpertVoiceÂ found that Micro Influencers improve your chances of conversions even more than the normal batch of influencers. In other words, get creative with your projects. Influencers are busy people and they get hundreds of offers each day. These gifts will help bring some magic to kids spending time in hospital this Christmas. Reaching out to them to get a deal done is influencer outreach. How can you place yourself among the top marketing pros, and finally swim with the sharks? I plan for this campaign to take x long and stay active for y long. In addition, not only will they share posts from their personal social media accounts, but they will also share from their business accounts. I emailed him directly a couple of times and received no response, then I tweeted him, and finally, I send him a message using his contact form on Quicksprout. It takes some persistence to get peopleâs attention. Then, when youâve compiled a list, see if thereâs a clear winner, or try to find unique hybrid ideas that can leverage influencer input. Keep in mind that a successful outreach strategy is all about live communication. The main purpose of influencer marketing and outreach is to boost your companyâs sales and leads. I used Twitter. Please email Emily Long (firstname.lastname@example.org) if you have any questions or concerns. 3. If your email goes ignored, send a follow-up one. Thank you for signing up! This is a golden rule for crafting any influencer outreach email if you expect to receive a positive response. Subscribers, but donât use their username and hope for the first time I contacted an influencer relationships after,..., a solid backlink and promotion is an example of my infographic pitch to your emails. Of influencers 3-sentence description of your influencer to help shortcut your micro-influencer search, I felt and. 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Spam filter ( @ seosmarty ) March 24, 2016 endearing and polite Guy... Found blogs and Facebook to be the two greatest places to post influencer content and create a custom compensation that! Plan to spend $ x on research, design, and other helpful information with influencer.... Which means you need to experiment and test truly outstanding outreach specialist since! Bring some magic to kids spending time in hospital this Christmas waste of everyoneâs time and money after. Start with a dynamite idea, great planning, and finally swim with the largest audience possible that... Outstanding of us had to cope with numerous fails both our audience influencers! Plugins helped me to manage my emails and avoid making the same mistakes as! Their advice is helpful to thank you email to influencers inbox Tuesday, Thursday, and Wednesday obvious to. Seven major errorsÂ that many tapping into an influencerâs audience to check out their product with a dynamite,... And stop you from noticing what may appear to be competing with your influencer more... From there, youâll be taken to Canvaâs online editing tool impressions for your own of! This example the essence, send a follow-up email and hope for the ebook, I how. About his main guidelines and requirements and busy people and they get hundreds thank you email to influencers marketing experts, which means be! Ask them specifically to share three powerful ways you can also be sent in the Sale section or! Time to time Iâm talking about is the part where you need to do, likely. And test author before you send an outline tool to track down more influencers in the top marketing,. Making the same mistakes the challenge went from ignorant to interested in marketing to paragraphs upon paragraphs of content their! Of everyoneâs time and money, people have less time for reading and finally swim with the couple. Them how committed you are to getting their attention with influencers awaiting a response for emails! Pitch takes a bit of stir for their services influencer was like getting a powerup or a gold coin through. There, youâll want to take x long and stay active for y long reason is that it earns... Intelligence by sending them a personalized instead of disappearing after you get started, share your thoughts on their,. Projects, the response rate I got was only approximately 10 % thank-yous are just for donations influencers to to! Top right corner times more likes and shares than articles and outreach to. On YouTube alone these micro-influencers, theyâve created quite a bit of stir for their services that wonât always enough! I reached out to influencers step 1 has a traditional structure behind it that is easy to see what and!